More changes in our neighborhood! The AIG SunAmerica sign that looked so very temporary to brand designers like ourselves has come down! The change has come, and now the tacky temporary sign that represented billions and billions of dollars is down. So, what’s next?
As we watch old established structures crumble, we inevitably wonder: What’s going to fill the void? The jokes have been flying around our studio—what three letters should take its place? IOU? PIG?
If you have any ideas, let us know and we’ll use our digital magic to add our favorite to a future post!