Fahrenheit Studio created PROUN 21 as a place to experience and discuss modernity, art and design in the age of digital replication as both observers and participants.

The principal designers at Fahrenheit Studio are Dylan Tran and Robert Weitz. Both are traditionally trained artists, and bleeding-edge new media brand strategists and designers.

Our studio was formed at the beginning of the digital revolution. In 1995, digital imaging and communications were simply a useful tool for our design practice. Our means of production were super-charged, but the landscape of brand building and marketing remained fairly unchanged.

That landscape is now not only changing…it is erupting.

While our earlier brand identities included everything from logo identity systems and interiors to interactive and web, today we develop entire branding systems designed to enhance our clients’ capabilities of being found in an online search.

Most of the work of design is done solely in the digital realm, and distributed over networks. We weave different web media types, social networks, blogs, PR, SEO, CRM, along with traditional identity materials into a single campaign aimed at attracting, engaging, converting and retaining customer loyalty.

And as much as the marketing/branding landscape has been up-ended in the first decade of the 21st century, we predict plenty of more exciting changes to come.