Latest News

Fahrenheit Studio Re-brands Axiss Audio for Luxury Market

Fahrenheit Studio transforms Axiss Audio's niche brand to attract luxury buyers seeking the ultimate audio system

LOS ANGELES, CA—February 12, 2007—Axiss Audio, a leading distributor of high-end audio gear, hired Fahrenheit Studio, an award-winning new media design firm, to reposition its brand from the audiophile market to the luxury home theater market.

Axiss Audio was looking for a way to tap into the growing demand for one-of-a-kind home theater systems and music rooms. The company enlisted Fahrenheit Studio's branding expertise to broaden its appeal to luxury consumers, while continuing to attract its base of hardcore audiophiles.

With research showing that 51% of luxury consumers do their preliminary shopping online (The Wealth Report: 3/15/2006), Fahrenheit decided to create a web-centric identity for Axiss Audio. The brand's new modern design plays well in any media environment, and is intended to wow luxury-minded consumers searching for the ultimate stereo.

The centerpiece of the new roll out is Axissaudio.com (http://www.axissaudio.com). Axiss needed a website that would provide easy access to technical information, and at the same time, express the beauty, perfection and exclusivity of its offerings.

Fahrenheit's approach was to simplify the layout of each page, streamline the component categories, and add the ability to locate and contact dealers directly. The result is a web gallery of ultra-exotic stereo gear with one-click access to deeper information and detail. The exclusivity of the look and feel is underlined by the absence of pricing. If you want to see this gear, it's by appointment only.

"We're finding that most of our branding projects involve companies who know that their identities need a facelift, and that they need to re-focus their marketing efforts toward the web," says Robert Weitz, Fahrenheit's co-director. "Our specialty in both identity and web design helps us to understand the challenges involved in moving brands into the 21st century."

About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by the creative team of Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, Navellier & Associates, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper, Joss Stone and KT Tunstall. For more information visit www.fahrenheit.com.

Back to Latest News

Latest News

Testimonials

"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

—Matt McLellan, President, Evisions, Inc.

"Fahrenheit Studio helped with our investment firm’s brand message and website. They were recommended to us by a friend who noticed our struggles in finding the right marketing agency. We knew we had been steered in the right direction from the first meeting. Fahrenheit was able to quickly fulfill our marketing needs, bringing strong design with compelling and unique content. They were always responsive and frequently went above and beyond what we had asked. We would strongly recommend Fahrenheit in the future."

—Jason Scott, Chief Operating Officer, L&S Advisors

"We turned to Fahrenheit Studio for a modern rebrand of our platform, and to better engage with our user base. Fahrenheit really took the time to understand our managed futures business and what users needed from the services we provided. It was a very thoughtful process to build a lasting brand and user experience, and best of all they did it within our budget. The entire Fahrenheit team was courteous, conscientious, and very enjoyable to work with."

—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

"Fahrenheit's design transformed us from a financial firm into a global brand. We look bigger and work better. Our new web presence now helps drive the other aspects of our business, making our customer interaction more efficient and effective. Importantly, when people reach us, we have more clout."

—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $5 billion AUM; newsletter grew from 20,000 to 80,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours, resulting in more than $35 million in new business."

—Patrick O'Connor, Marketing Director, Navellier & Associates

"Fahrenheit Studio is a pleasure to work with and they have delivered outstanding results for our e-commerce property Zansaar.com. The entire project from concept to delivery was co-ordinated between India and LA and executed flawlessly without a single face to face meeting."

—Jawad Ayaz, CEO, Zansaar.com

"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.