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Fahrenheit Studio Designs New Joss Stone Website

Site Infuses Artistic Psychedelic Imagery For a Unique Web Environment That Recalls the Era of the 'Summer of Love'

LOS ANGELES, CA—March 20, 2007—Fahrenheit Studio, a new media design and 21st century branding firm, today announced their design of JossStone.com for the British soul singer and songwriter's third album, "Introducing Joss Stone," which releases today from Virgin Records. Fahrenheit Studio created a psychedelic and animated user interface that's both artistic and stunning to match the artist's vibrant personality.

Virgin Records called upon Fahrenheit because of the studio's successful record in transforming brands online, especially for popular musicians. Fahrenheit has worked on projects for artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall, delivering distinctive sites at a high production value.

"Joss Stone is a sweet hippy girl with a knockout, soulful voice and we wanted to create a web environment that matched her personality and was both hip and cool—essentially an expression of her," said Fahrenheit co-founder and director Bob Weitz. "We didn't want her site to be like every other artist site, but a memorable and intimate online destination for her fans to enjoy. We're also known for our color and artwork, which we used fluently on this project to help cultivate an emotional connection with visitors and the artist."

Photographs of the Grammy-winning artist covered in colorful body art were provided by Joss Stone, which Fahrenheit then heightened and weaved throughout the background of the site's multiple pages.

In addition to creating the official site's look and feel, Fahrenheit built the destination's interactive web features including an easy-to-use media player with minimal controls, photo gallery, and extras like downloadable wallpapers and buddy icons, which incorporate the portal's overall Flower Power design.

"When we design a site, we immerse ourselves in the music of the artist and it has a big effect on the look and feel that we create," says Fahrenheit creative director Dylan Tran. "This site is inspired by Joss' soulful music and the visual effervescence of the art and design of hippydom."

A hybrid of Flash and HTML, JossStone.com is Search Engine Optimized for increased search-engine traffic and is internationally accessible with 10 different language selections. JossStone.com also features sample tracks from her new album along with Joss's new video "Tell Me 'Bout It."

About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by the creative team of Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, Navellier & Associates, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall. For more information visit: www.fahrenheit.com.

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"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

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—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

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—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $5 billion AUM; newsletter grew from 20,000 to 80,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours, resulting in more than $35 million in new business."

—Patrick O'Connor, Marketing Director, Navellier & Associates

"Fahrenheit Studio is a pleasure to work with and they have delivered outstanding results for our e-commerce property Zansaar.com. The entire project from concept to delivery was co-ordinated between India and LA and executed flawlessly without a single face to face meeting."

—Jawad Ayaz, CEO, Zansaar.com

"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.