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Book Selects Fahrenheit Among World's Best Music Site Designers

Studio's artful design and branding work for musicians is highlighted and exemplified

LOS ANGELES, CA—April 2, 2007—Fahrenheit Studio, a new media design and 21st century branding firm, today announced that it has been selected by influential, high-end art book publisher Taschen (2006, $9.99), for inclusion in its new book, Web Design: Music Sites— the best online music resource. The internet has become a major player in today's music market, especially thanks to iTunes. From online purchasing to great artist sites to recording companies, labels, ringtone sites, online radios, and more, Web Design: Music Sites edited by digital media specialist, Julius Wiedemann, is the essential guide of the best music sites with real life case studies.

Fahrenheit is included among the most prominent interactive studios worldwide for their web design on behalf of Virgin Records artists: Juliet, Sharissa, Dwele and Hope Partlow, which is showcased on four pages of the 192 page book. Colored screenshots from each of the Fahrenheit designed portals are included in the collection of best designed music sites, as well as information on the particular style and feel, the tools used, cost spent and awards received. Last year, the studio was also featured in Taschen's ICONS Web Design: Best Studios book.

"We are honored to be selected by Taschen and included in their ICONS series again, but this compilation is particularly close to our hearts because of our dedication to creating innovative, artistic and intimate sites for popular musicians," said Fahrenheit creative director Dylan Tran. "What's especially humbling is that this is a book designers buy to see what other designers are doing in the field and it's great to have our work among them."

Music sites are often pretty standard in their layout and stylistic approaches with a set navigational scheme. Fahrenheit’s methodology to branding music sites, however, is not to just choose a design style and go for it, but to approach the marketing and positioning of an artist like any other product or company.

"We really try to understand the artist we work with by listening to their music and carefully considering their audience as we come up with creative concepts that speak directly to their listeners while also being aligned with the artist's own story and personality," said Bob Weitz. "As the web becomes more and more crowded, being distinct will become more important. If you want to stand out from the crowd, you need great design and great production values."

Fahrenheit has also worked on projects for artists such as The Rolling Stones, Joss Stone, Korn, Ben Harper, KT Tunstall and the main Virgin Records site, delivering distinctive high quality designs that stand out in the crowded web.

About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by the creative team of Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, Navellier & Associates, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall. For more information visit: www.fahrenheit.com.

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Testimonials

"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

—Matt McLellan, President, Evisions, Inc.

"Fahrenheit Studio helped with our investment firm’s brand message and website. They were recommended to us by a friend who noticed our struggles in finding the right marketing agency. We knew we had been steered in the right direction from the first meeting. Fahrenheit was able to quickly fulfill our marketing needs, bringing strong design with compelling and unique content. They were always responsive and frequently went above and beyond what we had asked. We would strongly recommend Fahrenheit in the future."

—Jason Scott, Chief Operating Officer, L&S Advisors

"We turned to Fahrenheit Studio for a modern rebrand of our platform, and to better engage with our user base. Fahrenheit really took the time to understand our managed futures business and what users needed from the services we provided. It was a very thoughtful process to build a lasting brand and user experience, and best of all they did it within our budget. The entire Fahrenheit team was courteous, conscientious, and very enjoyable to work with."

—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

"Fahrenheit's design transformed us from a financial firm into a global brand. We look bigger and work better. Our new web presence now helps drive the other aspects of our business, making our customer interaction more efficient and effective. Importantly, when people reach us, we have more clout."

—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $5 billion AUM; newsletter grew from 20,000 to 80,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours, resulting in more than $35 million in new business."

—Patrick O'Connor, Marketing Director, Navellier & Associates

"Fahrenheit Studio is a pleasure to work with and they have delivered outstanding results for our e-commerce property Zansaar.com. The entire project from concept to delivery was co-ordinated between India and LA and executed flawlessly without a single face to face meeting."

—Jawad Ayaz, CEO, Zansaar.com

"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.