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	<title>PROUN 21 &#187; Architecture</title>
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	<link>http://blog.fahrenheit.com</link>
	<description>A Blog About Art + Design</description>
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		<title>A Wonderful Day In The Neighborhood – Reflections On Steel and Glass</title>
		<link>http://blog.fahrenheit.com/2009/05/20/a-wonderful-day-in-the-neighborhood-reflections-on-steel-and-glass/</link>
		<comments>http://blog.fahrenheit.com/2009/05/20/a-wonderful-day-in-the-neighborhood-reflections-on-steel-and-glass/#comments</comments>
		<pubDate>Wed, 20 May 2009 14:48:24 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Elements of Style]]></category>
		<category><![CDATA[Century City]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=466</guid>
		<description><![CDATA[

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		<title>A Sign of Change – SunAmerica Wipes the AIG From Its Face!</title>
		<link>http://blog.fahrenheit.com/2009/05/05/a-sign-of-change-%e2%80%93-sunamerica-wipes-the-aig-from-its-face/</link>
		<comments>http://blog.fahrenheit.com/2009/05/05/a-sign-of-change-%e2%80%93-sunamerica-wipes-the-aig-from-its-face/#comments</comments>
		<pubDate>Tue, 05 May 2009 15:48:43 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[AIG]]></category>
		<category><![CDATA[AIG SunAmerica]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=445</guid>
		<description><![CDATA[More changes in our neighborhood! The AIG SunAmerica sign that looked so very temporary to brand designers like ourselves has come down! The change has come, and now the tacky temporary sign that represented billions and billions of dollars is down. So, what&#8217;s next? 

As we watch old established structures crumble, we inevitably wonder: What&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>More changes in our neighborhood! The AIG SunAmerica sign that looked so very temporary to brand designers like ourselves has come down! The change has come, and now the tacky temporary sign that represented billions and billions of dollars is down. So, what&#8217;s next? </p>
<p><img src="http://blog.fahrenheit.com/wp-content/uploads/2009/05/sunamerica3.jpg" alt="AIG SunAmerica" title="AIG SunAmerica" width="400" height="225" class="size-full wp-image-457" /></p>
<p>As we watch old established structures crumble, we inevitably wonder: What&#8217;s going to fill the void? The jokes have been flying around our studio—what three letters should take its place? IOU? PIG? </p>
<p>If you have any ideas, let us know and we&#8217;ll use our digital magic to add our favorite to a future post!</p>
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		<title>The Annenberg Space for Photography – Not a Museum!</title>
		<link>http://blog.fahrenheit.com/2009/04/24/the-annenberg-space-for-photography-not-a-museum/</link>
		<comments>http://blog.fahrenheit.com/2009/04/24/the-annenberg-space-for-photography-not-a-museum/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:28:15 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Art + Beauty]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Smart Things]]></category>
		<category><![CDATA[AECOM Design]]></category>
		<category><![CDATA[Annenberg Foundation]]></category>
		<category><![CDATA[Annenberg Space for Photography]]></category>
		<category><![CDATA[Century City]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[Mies van der Rohe]]></category>
		<category><![CDATA[Minoru Yamasaki]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=354</guid>
		<description><![CDATA[We have a new neighborhood community center! It&#8217;s not what you are imagining—it doesn’t have basketball hoops or a pool. And while the councilman who brokered the deal, the developer and the Annenberg Foundation would probably like you to imagine that The Annenberg Space for Photography serves a wide range of citizens, it is smack [...]]]></description>
			<content:encoded><![CDATA[<p>We have a new neighborhood community center! It&#8217;s not what you are imagining—it doesn’t have basketball hoops or a pool. And while the councilman who brokered the deal, the developer and the <a href="http://www.annenbergfoundation.org/news/news_show.htm?doc_id=704038" target="_blank">Annenberg Foundation</a> would probably like you to imagine that <a href="http://www.annenbergspaceforphotography.org">The Annenberg Space for Photography</a> serves a wide range of citizens, it is smack dab in the middle of “the land of lawyers, CPAs and bankers” called <a href="http://maps.google.com/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=century+city&#038;ie=UTF8&#038;ll=34.053655,-118.413391&#038;spn=0.043094,0.075703&#038;z=14&#038;iwloc=A" target="_blank">Century City</a>.</p>
<p><img src="http://blog.fahrenheit.com/wp-content/uploads/2009/04/asp.jpg" alt="The Annenberg Space for Photography" title="The Annenberg Space for Photography" width="400" height="225" class="size-full wp-image-375" /></p>
<p>That complaint out of the way, I really love the fact that I can walk over to this incredible exhibition space for photography, take in a show, snap a few pictures and be back in time for tea! I think the building is beautiful. It is sited in horizontal juxtaposition to the now almost stately twin Century Plaza Towers. (The towers are short stubby cousins of the World Trade Center designed by <a href="http://www.yamasakiinc.com/" target="_blank">Minoru Yamasaki</a>.) </p>
<p>Designed by AECOM Design (formerly DMJM Design) the building is, in my opinion, a “rare bird.” It is a singularly-conceived modernist building in the style of <a href="http://www.iit.edu/arch/about/history/mies.shtml" target="_blank">Mies at IIT</a>, but detailed and built in a way that could only be done in the 21st century. I was stunned by the building’s grace and presence, and was really taken with its architectural integrity and brilliant siting.</p>
<p>Somehow the internal space is a little less successful, although I applaud the spirit of the thing. The obvious metaphor for the interior is wrapped up in the workings of the camera optics, but I think the interior team forced the issue. The point of the “parti,” I would assume, is to provide many opportunities to live with and spend time with photographic images. </p>
<p>The problem for many photography exhibitions and galleries is that collections most often exceed the size of available wall space. Using various digital playback devices, the “space” (not a museum) offers some wonderfully rich opportunities to see lot of digital images. The “rotunda” of the space features super high-res 14’ x 7’ 4k screens that offer an engaging way to see photography.</p>
<p>Beyond the amazing digital presentation in the rotunda, there are some real misses. There is precious little space for looking at actual photographs, and the entry has a west facing window wall that is cooking and bleaching out the photos during the midday. They have attempted to use a solar shade, but the result is hot and glary to say the least. </p>
<p>Also, we all had a good laugh over the <a href="http://tech.yahoo.com/blogs/patterson/2047" target=" _blank" >Microsoft Surface</a> 30-inch table monitors. It’s great for seeing how collection works in ensemble, but the resolution is awful, and what’s worse is that it is bleached out by the sun problem. </p>
<p>The Annenberg Space for Photography, which opened on March 27, is the brainchild of a real photography lover, Wallis Annenberg, and IMO a great idea. Maybe they will fix some of the shortcomings, and even if they don’t, it&#8217;s still a wonderful place to visit often. </p>
<p>I love the fact that they have created a bridge between the analog and digital worlds. Unfortunately, the analog got short-changed, which is a shame since no matter what, you can’t capture the full nature of a print digitally and there in lies the value of displaying the analog photos in a more careful and thought-out way.</p>
<p><i>Check out the inaugural exhibit &#8220;L8S ANG3LES,&#8221; featuring 11 top-notch LA photographers, through June 28, 2009. Admission is free.</i></p>
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		<title>Renzo Piano&#8217;s Green Museum – A Modern Idea Reborn</title>
		<link>http://blog.fahrenheit.com/2009/01/12/renzo-pianos-green-museum-a-modern-idea-reborn/</link>
		<comments>http://blog.fahrenheit.com/2009/01/12/renzo-pianos-green-museum-a-modern-idea-reborn/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 15:18:41 +0000</pubDate>
		<dc:creator>Robert Weitz</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Le Corbusier]]></category>
		<category><![CDATA[Renzo Piano]]></category>

		<guid isPermaLink="false">http://blog.fahrenheit.com/?p=59</guid>
		<description><![CDATA[There are countless examples of brilliant ideas that are way before their time. I&#8217;m always fascinated when the idea is finally doable. Human flight, space travel and wireless communications were all fanciful ideas way before they could be actualized.
In postulating a new set of rules to govern architectural design for the modern industrial world, Le [...]]]></description>
			<content:encoded><![CDATA[<p>There are countless examples of brilliant ideas that are way before their time. I&#8217;m always fascinated when the idea is finally doable. Human flight, space travel and wireless communications were all fanciful ideas way before they could be actualized.</p>
<p>In postulating a new set of rules to govern architectural design for the modern industrial world, <a href="http://en.wikipedia.org/wiki/Le_Corbusier" target="_blank">Le Corbusier</a> came up with the idea that a home is a “machine for living.” His five rules were: (1) Lift the supporting floor slabs up onto columns, this allows (2) A free facade (3) A free floor plan (4) Unencumbered views, and (5) A roof garden so that we give back to the landscape what we&#8217;ve taken away.</p>
<p>Oddly, the first four points have enjoyed fairly universal adoption and have been doable for many years. Also, we are well on our way to being able to make highly efficient machines for living in. The missing partner has been the “giving back” part: The roof garden.</p>
<p>While roof gardens have been around for quite a while, roof gardens that really work are a rarity, can leak and are usually decorative and not necessarily environmentally sensitive. Le Corbusier&#8217;s idea was to create a machine for living that is efficient, healthful and spiritually uplifting and that is what <a href="http://rpbw.r.ui-pro.com" target="_blank">Renzo Piano</a> has done with his design for the new <a href="http://www.calacademy.org" target="_blank">California Academy of Sciences</a> in San Francisco&#8217;s Golden Gate Park.</p>
<p><img class="size-full wp-image-84" title="california academy of sciences" src="http://blog.fahrenheit.com/wp-content/uploads/2009/01/cas.jpg" alt="california academy of sciences" width="400" height="267" /></p>
<p>I think I could say that this building is a kind of Holy Grail for the modern movement in architecture. It takes the “machine for living” concept a step further &#8211; it <em>is </em>a living machine! It&#8217;s a beautiful building that teaches us how we can live with nature by being intelligent, efficient and sensitive.</p>
<p>It teaches and shelters by example, having attained a <a href="http://www.usgbc.org/DisplayPage.aspx?CMSPageID=222" target="_blank">LEED-Platinum</a> rating, making it the only public building of its scale to do so globally. This makes it the greenest large building &#8211; and most sustainable museum &#8211; in the world. Oh, and the roof garden seems to be working too.</p>
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